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budimasnur1 April 26, 2023 Comment

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I can't help you with your road trip or wedding speech, but I have a solution for planning your next social media marketing campaign — using a social media calendar! Most marketers now recognize that social media is integral to an effective inbound marketing strategy. With so many social networks available to us, it's crucial to stay organized and plan for when and what you will share on these platforms. Before we dive into our list of top tools to stay organized, here's what you need to know about social media calendars and why they're essential. What is a social media calendar? How to Create a Social Media Calendar Social Media Content Calendar Tools to Plan Your Messaging Social Media Templates The Benefits of Using a Social Media Content Calendar Social Media Calendar Examples How To Create a Social Media Posting Schedule for Your Business How To Create a Content Calendar What is the best social media calendar? What is a social media calendar? A social media calendar is a rundown of your upcoming posts organized by date and time. A social media calendar can be a spreadsheet, digital calendar, or interactive dashboard. To get the most value out of your social media calendar, it may include the following: The date and time a post will go live The social media account or network will go live on Materials that will be included, such as copy, hashtags, links, and graphics How to Create a Social Media Calendar To create an effective social media calendar, you should: 1. Conduct a social media audit. A social media audit assesses your social media presence, accounts, and engagement so you can see what's working, what's not, and where improvements need to be made. To learn how to conduct a social media audit, click here. Free Social Media Calendar Social Media Content Calendar Template Plan for your social media holidays with this free content planning template.

After conducting a social media audit, you should comprehensively understand which channels your audience uses and the kind of content they prefer. You should use your findings to determine which social media channels you'll leverage and the content you'll post.

For example, you may notice your audience prefers your behind-the-scenes content on Instagram but goes to Twitter to ask questions and learn more about your product.

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In that case, you can post fun behind-the-scenes photos and Reels on Instagram, then use Twitter to share information about your product and answer consumer questions.

Your social media calendar should be tailored to your business and goals, so you'llneed to include information in our calendar that will make your desired results.

Once your calendar is complete, share it with your team and stakeholders to get their feedback to ensure it meets everyone's needs. As you use the calendar, you may find ways to improve or expand upon it; you'll need to be open to ongoing feedback.

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Marketers might already use Excel for different types of reports and data analysis, but this multifaceted tool is also perfect for social media content calendar organization. Excel can be customized according to the priorities and metrics your team is focused on, so it's a great option for planning.

The good news? We've already done the heavy lifting by creating a free, downloadable social media content calendar template using Microsoft Excel. Marketers can easily use this template to plan individual social media posts— monthly or annually — while keeping an eye on more significant picture events, holidays, publications, and partnerships.

This free resource can draft social media posts or bulk-upload them into a publishing app to maximize efficiency. (HubSpot customers: You can use this spreadsheet to organize content and upload it directly into Social Inbox. For instructions on this, check out the template's cover sheet here.)

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Marketers with small teams and heavy workloads will love this intuitive template. It acts as a social media content planner, tracker, and archive, making it perfect for sharing your social plan with stakeholders and referring to it when you need to repurpose old content.

2. Google Drive Content Calendar and Asset Organization Price: Free for personal use. Google Workspace plans for businesses start at $6 per month.

Here's an example of how a team might use Google Calendar to track their editorial and social media calendars to ensure posts align with new content. Multiple teams can easily share these calendars to avoid scheduling conflicts and align campaigns.

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Marketers can also use shared Google Sheets to schedule posts on social media, track the status of different pieces of content, and assign tasks to team members without switching between platforms.

With the help of Google Docs, users can keep comments in one place and collaborate on different projects without emailing back and forth or scheduling a meeting. This is a handy feature when editing content for social media, which may need to be drafted and approved quickly.

Google has several products that can be used together to create quick, seamless workflows. So you'll find value in the Google Drive system if youpublish dozens of daily posts across multiple platforms or ramp up one channel for your freelance business. The best part is that HubSpot customers can easily link their Google Drive accounts to the HubSpot portal to upload files from Drive into the HubSpot software.

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3. Loomly Content Planning, Creation, Publishing, and Calendar Price: 15-day free trial. The Base plan is $26 per month for two users and 10 accounts when you choose the annual agreement.

If you want more mileage from your content calendar, you can turn to an all-in-one content planning and publishing platform such as Loomly.

Loomly offers tools beyond content scheduling and management. This tool provides inspiration and direction to help you create content. It also allows you to manage your content assets, schedule posts, view them as a list or a calendar, and analyze what posts are working versus which ones need work.

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Loomly's most robust feature set includes a collaboration and approval environment so teams can submit mockups, provide comments, see version logs, and flag for approval. This can help you streamline processes for efficiency when there are "too many cooks in the kitchen" on a particular project.

This tool can do both if your team is responsible for organic and paid social. And yourteam who wants to avoid using their personal account for social media duties can respond to comments and replies directly in Loomly — that means they won't need to log in to each native platform to engage with followers.

4. Trello Task Management and Content Calendar Price: Free for individual use. The Standard plan starts at $5 per user per month, billed annually.

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They are looking for an organizational tool that's highly effective for team collaboration. Try Trello. This platform offers a full calendar view, making it easy to visualize what content is going out and when. More specifically, social media managers can use Trello's flexible assignment “cards” and customizable “boards” and “lists” to map out to-do lists, manage a content calendar, plan a campaign, and store brainstorming ideas.

You're not limited to just one structure, however. Users can customize boards according to their needs. For example, a team could create a board to organize social media posts for a given week on a specific platform or post ideas around a topic, such as a campaign or awareness day.

Trello cards can be assigned to different team members, marked with due dates, and commented on. Users can even customize labels with varying statuses of publication so the entire team can see the progress of their social media posts and when they're due on the calendar. The labels could also indicate different social networks where content is being published.

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Sprout Social’s social media calendar and publishing tool make it easy for teams or individuals to plan and schedule their social posts. You can schedule content to automatically post to Twitter, Facebook, Instagram, LinkedIn, Pinterest, and more.

You can also tag each social post and add notes to track and report your posting strategy and campaigns. Additionally, their publishing suite includes Optimal Send Times, which analyzes your social media data and automatically publishes when your audience is most engaged.

Coming up with social media content ideas can take time and effort. Sprout Social's social listening tool lets marketers like you uncover niche conversations that your audience is interested in. From there, you can join the conversation for brand awareness or start your discussion on the topic to grow your following.

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Another helpful feature is